Weekend Unlimited LIVE is an event / experience concept, where Weekend Unlimited USA will present / sponsor events centered around themes such as glass blowing, live/club music in licensed establishments, music festivals, exclusive house parties, destination / travel, sports, charity and more.
Live brand experiences engage audiences very effectively, especially in digital world. Engagement through events connect audiences to a brand in a more powerful way than other forms of marketing.
Weekend Unlimited LIVE will generate interest, awareness and engagement with the lifestyle brand amongst its US audiences.
Eventbrite research has determined that 78% of millennials (18-34) choose to spend money on experiences over possessions. 77% of millennials spend more on events and live experiences, which they say help to shape identity and create life long memories.